- China Video Site PPLive Reviews Initial Offering Plans After Softbank Deal Synacast Corp., the Chinese online video company that drew a $250 million investment this month from Japan’s Softbank Corp., said it has held talks with banks on a possible initial public offering as revenue surges. Read more..
- Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites In the third quarter of 2010, BrightCove and Tube Mogul’s Online Video & The Media Industry report showed that Facebook passed Yahoo to become the No. 2 source of traffic to online videos at media sites. (The study measures videos across the Brightcove network, with a focus on newspaper, magazine, broadcaster, brand, and online media sites). Facebook has continued its reign as the second largest referrer of traffic, behind Google, in the fourth quarter of 2010 according to a new report from the video platform companies. Read more..
- Brightcove and TubeMogul Release Q4 Online Video Report Newspaper sites are jumping on online video in a big way. That's one of the surprising findings in the report "Online Video & the Media Industry," issued by Brightcove and TubeMogul and covering the fourth quarter of 2010. The number of titles uploaded by newspapers grew 147 percent in the fourth quarter, showing that newspapers are not only comfortable with online video, but are going full-tilt. Read more..
- Newspaper sites had most video views in 2010 Newspapers had the highest video player use in 2010 than any other media category, according to Brightcove and TubeMogul. Read more..
- Broadcast, Newspaper Sites Lead Video Viewing During the fourth quarter, brands saw average video viewing time double to just over two minutes, as the overall number of views also doubled. This suggests marketers are improving the quality of their content and connecting with receptive audiences, according to the latest quarterly study from Web video ad and analytics firm TubeMogul and video provider Brightcove. Read more..
- comScore: YouTube Remains Top Online Video Site As expected, Google-owned YouTube again dominated traffic for online video viewing, capturing 84% of all unique Web traffic in January, according to comScore. Read more..
- Pixability Helps Small Businesses Create Video Campaigns Pixability helps small businesses produce online video content using Flip video cameras and online tools. Technology news for entrepreneurs is increasingly focusing on the benefits of going digital for their marketing campaigns. Online sites such as YouTube and Facebook allow businesses to interact with consumers for little to no cost. Read more..
- ESPN gives social media star Bill Simmons his own site He's known as @sportsguy33, the most popular sports journalist on Twitter with 1.3 million followers — even more than @espn itself. So it's no wonder that ESPN is breaking out Bill Simmons' page on ESPN.com to its own website. Read more..
- Facebook was sixth for online video in January 2011 171 million US Internet users watched online video content in January 2011 for an average of 14.5 hours per viewer. The total US Internet audience engaged in nearly 4.9 billion viewing sessions last month. Read more..
- New Boxee App Lets You Watch blinkx on Your TV Today the self-proclaimed "video search engine" blinkx announced that it has created a Boxee app to allow users to watch its "35 million hours of video." Those who have used blinkx know that even the site's front page shows you multiple videos on every subject running at once. It has no shortage of content, from viral videos to hard news. Now Boxee users have direct access from their televisions. Read more..
- From Hulu to Google TV, Battle Is on in Distribution Turf War NEW YORK (AdAge.com) -- When it comes to monetizing online video content through advertising, Hulu has been a clear leader. Despite YouTube's sizable audience, the Google-owned video site has only slowly begun to carry ads, in part because of the unpredictable nature of its user-generated content. That leaves Hulu, made up exclusively of sanctioned network content, as the No. 1 safe haven for advertisers moving into the online video space. Read more..
- Report: 83.5% of Online Americans Watched Web Video in January Reston, Va. - In January, 83.5% of the U.S. Internet audience, or 171 million Americans, watched online video, according to a report from market research firm comScore. Read more..
- VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there’s not a major difference so instead of going and editing that or re-comparing them, let’s just look at them. Plus, it’s Friday and I’m lazy. Even superheroes need a light day of crime fighting now and again.The comScore Video Metrix reported 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. That’s almost exactly the same as December 2010 (14.6h and 172M viewers). Read more..
